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Journal

Selling This September? Price It Right, Prep It Smart

Seller Advice · September 2026

← Back to Journal Stone Tudor-style home with white picket fence framed by fall foliage

If you're weighing whether to list your home this fall, the market you're stepping into looks different from the frenzy of a few years back, but it's far from cold. According to Homes.com's latest housing market report, nationwide inventory sat around 1.42 million homes in July, up over 4% from a year earlier and up more than 40% from three years ago. The national median sale price held near $400,000, and the typical home is closing at about 97% of its asking price. Read that as: buyers have real choices again, and sellers have less margin for error than they did in 2021 or 2022.

I've walked through a lot of listings across Newport Beach and the surrounding Orange County market this year, and the pattern holds up every time. The homes that sell quickly are the ones where the seller did the unglamorous work before the sign went in the yard. The homes that sit are almost always priced to what the seller hopes the market will do, not to what actually closed nearby in the last 60 days.

Here's what I'm telling my own clients heading into September.

Price to your comps, not your hopes. Every extra month on the market costs you in taxes, insurance and upkeep, and it signals to new buyers that something's off. Look at what closed near you in the last two months, not what your neighbor listed at.

Skip the big renovation. A gut-remodeled kitchen or luxury finishes rarely pay for themselves dollar for dollar, especially in a neighborhood that doesn't support that price point. Buyers reward clean, maintained and neutral over recently renovated far more often than sellers expect.

Fix the small stuff before it becomes a big red flag. Bad caulk, scuffed walls, a slow-draining sink or an aging water heater are cheap to fix and expensive to ignore. Once a buyer finds three small broken things, they stop admiring the house and start building a case for a lower offer.

Expect a smaller, more serious buyer pool. The back-to-school rush is over, which means the buyers still shopping in September aren't racing a school district deadline. They'll take their time, read the inspection report closely and negotiate on terms. That's actually good news for a well-prepared listing: less competition for attention, and buyers who are ready to close.

Bringing an Inspector's Eye to Every Listing

With a background in architecture and construction, I look at every listing the way a picky buyer's inspector would before it ever goes live, roofline, grading, trim, mechanicals, the works. That's the same lens I bring whether I'm listing a home in Newport Beach, guiding a new-construction buyer through their purchase, or advising a seller who's on the fence about listing now versus waiting for spring.

If you're thinking about putting your home on the market this fall, let's talk through where your home stands and what it would take to get it sold before year-end. And if you've already tried listing and it didn't sell, our free home sale diagnostic can help pinpoint why.

Source: Homes.com Housing Market Report, July 2026

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